Very often preparation of a design of a website, e-commerce shop or a mobile app starts with a detailed discussion between a graphic designer and a client and ends with sending the designs to the client for his/her acceptance or any necessary changes. This scenario may lead to launching a website or other digital application that is hard to navigate around and not intuitive at all. That’s why it is important to prepare mockups for the client.
After having a detailed brief from the client it is time to prepare mockups which will focus on a layout and navigation of the digital product. The mockups can be done in 3 different ways: - by hand drawing - by using specific applications such as: Axure RP, UXpin.com - by designing simple mockups in graphic design software such as: Photoshop or Illustrator
Once mockups are ready, it is important to link them, so it is easy to test how many times users need to click and change screens before they reach the information they want
After any necessary corrections have been made, it is time to create the final graphics around the mockups. Many good interactive agencies put a lot of time into this part of any project, as they know that this makes a difference between a good and a bad project.